As a concrete example, some advertising supported topics place search as an unwanted middleman, may as well ask a LLM directly. Consider "chocolate chip cookie recipe".

Using google search, will return roughly infinite recipe sites. The sites were generated to spam AI generated recipes surrounded by advertisements. None of them are really any good because they were generated by a script and not looked at by a human until I come along and click. The standard is for all recipes to have at least 10-15 screenfulls of vertical spam wrapped by ads for recipe pages. The internet, at least using Search, is now useless for food recipes. I would have better, faster luck driving to the public library and looking in a physical cookbook; at least those recipes were probably tested at least once by humans unlike the advertising spam sites. Nobody has 45 minutes to watch 44 minutes of filler material surrounded by ads on Youtube either. If you want to cook food, the internet is near dead at this time, unfortunately.

AI search will plagiarize the "Original Nestle Toll House" recipe from the back of every bag of chocolate chips ever made. Its a good recipe and I've baked them many times over the decades.

I wish the internet were more useful, but the people in charge of it don't want it to be useful; here have some ragebait and doomscroll while watching the ads.