Has the web been a meaningful experience since 2016? Before LLMs you might have visited 5 websites daily (besides utilities like banking / shopping /bills). Google concentrated on a handful of garbage-tier regime publishers with spammy ads. There were some holdouts like stack exchange and Wikipedia (at least attempting to produce quality content).
I think we can concede the WWW vision of distributed libertarian publishing has been dead for a long time. LLMs were just the final straw.
We ended up concentrating syndication on a few media companies like Google, Social Media companies.
Look at the profit margins of advertising companies vs producers and you’ll get an idea as to why.