This is what Apple does best.
They treat new industry advancements as technology, not products itself.
AI will be a feature to improve the customer experience, not the product itself.
This is what Apple does best.
They treat new industry advancements as technology, not products itself.
AI will be a feature to improve the customer experience, not the product itself.
These features have existed on Android devices for years. What Apple does best is marketing.
https://blog.google/products-and-platforms/platforms/android...
https://android-developers.googleblog.com/2024/09/talkback-u...
I think the above person was making a commentary about the things Apple chooses not to do. Apple strategy is often to be intentionally last to market, after the dust settles.
Apple was first to market with Voiceover. Google took a very long time to come close to catching up.
The dust settled on these accessibility features years ago. Why would Apple choose not to do these things? Live captions in particular is useful even for those who are not hard of hearing because it lets people watch uncaptioned videos in environments that are too noisy or that need to be quiet.
By "dust settled" I don't mean that the technology "exists" -- but rather that feature development has slowed down and most products have stabilized as feature complete and mature.
The on-device ML models that are being used by Google and Apple are both quite new and in active development.
Many of Apple's most successful products have shipped years or even a decade after their competitors. They have tried using first-mover advantage in the past but typically fail when using that strategy.
They're in active development, but they already worked well at launch in English in 2019, serving enough customers to be very useful. I was using it myself.
Yeah, Apple releases most of their products/features long after competitors have useful products/features of the same type. This really isn't any different.