Yeah I mean sunk cost fallacy, right? If you’ve already hit critical mass in AWS of course you’re going continue investing in it.

If I were to be CTO of a brand new company today, I’d probably just colocate my own servers with K8S. Much cheaper and much lower latency. 2x 1TB RAM servers with 3x 8TB high speed U.2/U.3 drives each would last years.