> They thought it would work

That's the problem though. Thinking your product will get by on looks when it's clearly outcompeted on performance, price, availability and longevity. That's not just optimism, it's delusion.

Pretty sure this didn’t help either though:

> Customer service complaints are pervasive and consistent. Tesla Energy has a 2.6 out of 5 rating on SolarReviews

Yeah, there's some tubers out there that have absolutely scathing reviews for their customer ervice.

> That's the problem though. Thinking your product will get by on looks when it's clearly outcompeted on performance, price, availability and longevity. That's not just optimism, it's delusion.

May I present to you the Apple corporation, at least until recently.