It's the new "counting lines of code". I think many companies are so terrified of falling behind that they're irrationally floundering, trying to appear like they're "with it".

Yup. My friend said his boss has told them basically that they HAVE TO (do all the AI things) because now ‘our competitors will use AI’ and surpass their product.

In my humble opinion good ideas (what to build) are a big part of the bottleneck and those aren’t substantially in greater supply with AI.