I think this is interesting because it collides my intuition from the pre-adtech world with the post. Surely collecting telemetry on nearly every mile you drive could never be a sensible use of time or money, right? What kind of insanity is that? But then of course I know that every click on every website is recorded for all time and that data must be many thousands of times less valuable.
Worked in enterprise for most of my career, uniformly the business side asks for every single piece of data possible to be collected and kept in case they need it.
They basically never need 95% of it and most of it is never looked at again.
That 5% that does gets used ends up been collapsed to a single 100,000ft view somewhere that the decision makers in the company can see it and immediately treat as gospel.
Which is fun when you are the new hire, get asked to look at that dashboard and it turns out it's not calculating the totals correctly at all.
Then you have all the people in that business who collate reports for more senior report readers who never look at them but still collate them and those more senior report readers never pass it up anyway.
Enterprise is a serious weird kafakaesque place at times, it helps to just ignore the weirdness since you can't change it.
>Surely collecting telemetry on nearly every mile you drive could never be a sensible use of time or money, right? What kind of insanity is that?
They're not collecting in depth telemetry on every mile you drive, as you drive it. They're literally just every couple of days sending the number on the odometer up to their server. Most carmakers do it simply so they can sell you oil changes
This information is much more valuable to insurance companies than selling you some oil change (which hardly anyone gets from the manufacturer anyways).
Service is a way more lucrative line of business for dealers and manufacturers than you imagine. They may be trying to sell your data to insurance companies but for the most part they can't do that without telling you, and I've never been told that is happening, but I surely get an email from Jeep every month with the status of my tires and oil life remaining and a big sell pitch on taking it to my local Mopar dealer for service