This kind of breathless hyperbole is spreading everywhere. "The thing nobody's talking about" is basically never an appropriate phrase for a deeply technical article. But it's everywhere now.

I'm in two minds about this - on one hand, the AI assisted writing is probably surfacing ideas and articles that never would have been published otherwise. Either because the author isn't a great writer, or because the editing never got finished. In cases like that, maybe a bit of AI induced cliche is a price worth paying.

But on the other hand, I increasingly read half way into an article to realise that there's nothing there. It's ALL hyperbolic nothingness. It used to be that a well written article was a sign of a well thought out argument. No longer! It's made reading anything on the internet become tedious. I feel we're heading towards the death of the interesting internet at a rapid pace.

The cats out the bag though. What can we do?