I know many writers, and not a single one of them makes enough money to live from their writing.
The article is a long read and I'm doing it in segments, but it's hard to read - agonizing to see the struggles.
All writers I know do it for love of writing, because they have the urge to write. There are so many gates: I have written a novel, but I'm at the agent gate right now, trying simply to get someone to represent it. Self-publishing is common, but requires a lot of self-marketing which is not something I feel capable of doing myself, in the tiktok/booktok sense. (Blogs, talks, book events, sure; marketing with a publisher, absolutely; trying to get a self-published novel noticed on booktok, not by myself.) It's not like coding where you can publish a library on github or get involved in a community and your work becomes visible. I've done that. This is another game.
After all this -- the writing, the gates, the publishing -- you won't make enough to live.
The article really seems to be that the story of writing is a lie, that our culture has a picture of authors living from their writing and it's false.
The hidden work and jobs that subsidize being able to write make writing something of a side gig when it should be the main work, and I cannot help but think of all the cultural value we have lost by not letting writers focus more on writing. Some countries have small stipends, small support. We need more.
Also my experience:
"All <game> writers I know do it for love of writing <games>, because they have the urge to write <games>."
> get a self-published novel noticed on booktok
Can anything that's not young adult fantasy pornography actually get noticed on booktok?
Haha... mine is not that.
It's scifi, 'weird' fiction, and a commentary on power in the guise of an adventure story, and I think there is room for that somewhere. But I cannot imagine going solo marketing it, especially for Booktok.
If it makes you feel any better/worse, a publisher is also likely to leave the marketing up to you, beyond making it available to purchasers and one or two half-hearted "marketing" actions that basically consist of sending you to a convention or two.
Books don't earn out their advance unless your first name is a ball of initials.
To be honest I don't know anything about marketing or publishing books, but I couldn't imagine promoting anything on tiktok either. Thanks for the response. Best of luck with your book.