Consumption and love/sex are things we tend to do naturally, but marketing just ramps it up to a level we probably wouldn't reach if we weren't forced or manipulated into it. Just about anybody can fall in love, but marketing can pressure you into thinking that not falling in love and being with someone means you've failed at life and marketing can fill with you anxiety if you aren't in love, or haven't had sex, or you've had sex too early, or not early enough, or not often enough, etc. Naturally they've got all kinds of things to sell you to help.
Of all the phenomena in modern life a person might have anxiety about, the kinds of sex they are having (or not having) seem like the thing most relatable to their hunter-gatherer ancestors tens of thousands of years ago, long before the invention of marketing.
Consumption and love/sex are things we tend to do naturally, but marketing just ramps it up to a level we probably wouldn't reach if we weren't forced or manipulated into it. Just about anybody can fall in love, but marketing can pressure you into thinking that not falling in love and being with someone means you've failed at life and marketing can fill with you anxiety if you aren't in love, or haven't had sex, or you've had sex too early, or not early enough, or not often enough, etc. Naturally they've got all kinds of things to sell you to help.
Of all the phenomena in modern life a person might have anxiety about, the kinds of sex they are having (or not having) seem like the thing most relatable to their hunter-gatherer ancestors tens of thousands of years ago, long before the invention of marketing.