Does the idea of submitting one's self to using something like this not terrify anyone else? The more true the effectiveness of these products become, the more they have the possibility to do the inverse on accident (or potentially on purpose), no?

I think it should. Our system is closed-loop and we monitor the real-time change in brain-wave activity. The process is very precise, and must be (80ms window for a 50ms pulse).

When we first started, many in the sleep community were against using these techniques. A significant number of the studies look specifically at safety, and often people report to these as "null results" when in fact what was being examined was the potential negative impact.

One example is the study on metabolic function [1], which showed no result in healthy men. It did not harm their metabolic function, though it also didn't improve it (though I'm not sure how you would measure improvement in healthy metabolic function).

For our company, there are many modalities and capabilities we are building for the future, we began with auditory stimulation and this one in particular due to the low-risk and volume of research.

[1] https://doi.org/10.1016/j.psyneuen.2018.08.028