Imagine how refreshing if the press release simply said:

"We over-hired, we're ram-packed full of managers pinging each other on Slack all day and need to cut costs to sustain our operation. We think GitHub's shit and we want to be a nimble org with a fighting chance at eating their lunch. We're also gonna provide 1000 free runner hours/mo to open source projects that move from GitHub to gitlab, and we're gonna make project namespaces on gitlab.com a first class thing like GitHub did"