You didn't see their YouTube video when they launched. it looked like a movie trailer meets a Donald Trump's marketing company's yes-men agreement in a board room: "Yes, this we like this movie, make our trailer look a movie trailer from that badass Tom Cruise movie!" and it was very much like they were monetizing and marketing war as a movie, with entertainment and business value.

Pathetic. They launched like a business, and I guess for the bourgeoisie class, war is a business.