The only year I broke even-ish on my executive membership was the year I bought an expensive engagement ring. All other years I (household of 3-4) went below break even. I lived 1/4th of a mile across the highway from them even. I just couldn’t make it work.

Then why keep signing up? You clearly don’t need the bulk quantities, so why put up with that inconvenience?

To justify the subscription I made the commitment to buy all my necessities there that I could, and in return I get back the equivalent of a month’s worth of free groceries.

That’s my point, it didn’t work and we did quit shopping there.

The prices never really worked out in our favor and the experience of finding a cool product we did truly love only to find it not stocked the following month is awful.

It really makes me wonder how astroturfed the brand is.

Out of curiosity, where do you shop instead? Around me the prices are better than any other stores except Aldi.