Maybe, some of them were poor young iconoclasts some day. That's not when they joined the fashionable trend of Burning Man though. When they joined their trend, they were well into their power (or at least, in the case of somebody like Holmes, pretense of it). Because that's what is fashionable, of course, and they couldn't afford not to be part of "counter-culture" - it's so gauche not to be part of it!