No it doesn't. Fashionable people pretending to be counter-cultural love to talk about hating them, but look how many people are on Facebook, how many are using Amazon, how many are using Google products. Consider that "google" is now a verb and literally everyone knows what it means. The part of dominant culture is to show one's "independence" and "free-mindedness" by saying some words about how all those people are oh so awful - and then go and consume the products they make, exactly in the way the want you to use them, and pay a lot of money for it. That's no more "counter-culture" than a multi-millionaire Hollywood actor dressing in a six-figure dress and showing up at a six-figure-per-ticket gala to protest "the elites" is "counter-culture". It's just the elites' LARPing.
In what way? The dominant culture hates them.
No it doesn't. Fashionable people pretending to be counter-cultural love to talk about hating them, but look how many people are on Facebook, how many are using Amazon, how many are using Google products. Consider that "google" is now a verb and literally everyone knows what it means. The part of dominant culture is to show one's "independence" and "free-mindedness" by saying some words about how all those people are oh so awful - and then go and consume the products they make, exactly in the way the want you to use them, and pay a lot of money for it. That's no more "counter-culture" than a multi-millionaire Hollywood actor dressing in a six-figure dress and showing up at a six-figure-per-ticket gala to protest "the elites" is "counter-culture". It's just the elites' LARPing.