> It is just pure unchecked greed that drives them

I'm a fan of an idea I ran across recently. Instead of calling Musk, Bezos, Zuck, Ellison, etc the richest people in the world, we should call them the greediest.

"Greediest man in the world Elon Musk promises robotaxis" hits different than the "Richest man" version

Don't say "Billionaire Jeff Bezos does <thing>", say "Champion of Greed Jeff Bezos..."