I did not make past the first few paragraphs of the page due to it being a fancyword-salad, but I can see a quote from it here in the comments, and I see why you'd say this. The rest of my comment is more about what you wrote in the general case.
Unfortunately this is a two way road.
The more topics political factions gobble up, the worse this becomes. You may or may not have experienced completely benign words becoming very politically charged for example, same effect.
If you strip a subject from every related concern, it will feel pointless. People just won't have any way of relating to it. So these are diametrically opposed interests at their terminal points.
What I found works best is there being a movement on each respective polarized side instead.