> I hope that we can skip the step of having Google as the feudal lord who saves us from anarchy though.

It's clear IMO that this is the plan.

The Google/Meta/Cloudflare axis on the Web is just part of it. Everyone with a nontrivial stake in a major corporation wants techno-feudalism. Every industry is heavily consolidated and is trying to consolidate even more. Lord-and-serf type of arrangements are so prevalent throughout history because they're maximally profitable for the lord and hard to break out of for the serfs.