If it only happens 1% of the time that’s SO much money.
50,000 guests per day, let’s say average person is spending $200 in a day…if 1% of them are doing some kind of entrance fraud you’re looking at $36.5 million dollars per year.
If it only happens 1% of the time that’s SO much money.
50,000 guests per day, let’s say average person is spending $200 in a day…if 1% of them are doing some kind of entrance fraud you’re looking at $36.5 million dollars per year.
You can make this claim for any larger number by asserting a base rate of 1% without evidence.
Change the number how you want, even 0.1% is still millions of dollars. I'm not claiming the real number is 1% and I thought that should have been obvious.
At 0.1% (which still seems high) you lose out on the entrance fee but still get paid for food, drinks, memorabilia etc. Compare that to the cost for the system and the negative publicity and I'm not sure it's worth it (unless they have another motive they don't want to admit)
You’re allowed to bring in snacks to Disney parks. Pretty much any food that doesn’t need refrigeration is okay to bring. Water is free. You can absolutely ride rides and spend nothing and consume the lines of paying customers.
I imagine if you’re willing to try to get in for free or share your pass among multiple people against park rules you’re the kind of person motivated to avoid spending money.
Also, someone who makes the company money and is breaking rules is still not worth keeping as a customer. If someone spends $1000 at the Mickey Mouse gift they don’t get a pass to break other rules of the grounds just because they were profitable.
Which is pennies for a company the size of Disney.
Pennies become dollars pretty quickly. MBAs get criticized a lot for making these "0.1%" type of decisions but they do it because they all add up.
1% here, 0.3% there, add them all together and it becomes significant.
It would cost more than that to install an entire facial recognition network.