> imo Valve is no better than the iOS app store

You can't buy the top search result position on Steam. That alone sets them far apart for me.

You can buy the rotating banner at the top.

You can sponsor a promotion; sales on a bunch of games - but it's not "Brought to you by the cool refreshing taste of Pepsi" it's like "Berlin Game Developers".

I meant the carousel.

you can’t, actually

Steam is also cross-platform.

But sadly still essentially all-DRM.