They aren't. However there is a coordinated effort to push this pseudo-philosophy on masses. On the one hand it degrades the idea of human consciousness or soul, calling it a fiction. On the other hand it props the AI, calling its pile of transistors almost brain-like.
> it degrades the idea of human consciousness or soul, calling it a fiction
I guess they usually mean that is fiction the part of the story where is said that it is separated from the brain
It kind of needs to be separate, otherwise it is just consciousness.
Who is coordinating this effort?