> Its just mind boggling how Americans dont revolt against this, stop buying shit produce and suppliers will notice.m

There’s a large swath of America that has a deeply ingrained mentality of “food is for fuel, not enjoyment.” It’s a Protestant idea that entered the culture and became ingrained to the point where nobody remembers the origins but are still influenced by it.

I was in Iowa a few years ago, and the food is awful. I don’t think the food in Iowa used to be great “100 years ago before modern factory farming,” etc. I suspect it’s always been awful, and people just don’t care about it very much as long as they get the calories they need.

And I don’t think it’s just “U.S. consumerism blah blah” either. The Anglo food in Canada and the UK sucks too. They just don’t care.

> I was in Iowa a few years ago, and the food is awful. I don’t think the food in Iowa used to be great “100 years ago before modern factory farming,” etc. I suspect it’s always been awful, and people just don’t care about it very much as long as they get the calories they need.

Iowa is a gigantic field corn, soybean, and pig farm with a few colleges, windmills, and one “city”. Commodity crops, not vegetables.

The one thing Iowa is known for is “loose meat sandwiches”, which is a Sloppy Joe with no tomato based sauce. Cuisine is not on the menu there ;)

> I was in Iowa a few years ago, and the food is awful. I don’t think the food in Iowa used to be great “100 years ago before modern factory farming,” etc. I suspect it’s always been awful, and people just don’t care about it very much as long as they get the calories they need.

I've observed the same thing; But my theory is taste in food is shaped by how recently a families lineage transitioned to processed foods and industrialized agricultural practices. e.g. I've observed a deterioration in taste in South Asia over the past 20 years, which I attribute to the same effect.

> I was in Iowa a few years ago, and the food is awful. ... I suspect it’s always been awful, and people just don’t care about it very much as long as they get the calories they need.

Um: My dad grew up in Iowa, so I'd be there seeing family every so often. Years ago it struck me how many Iowans I saw there were ... not svelte.

A lot of Iowans stuck to high calorie farmer’s diets even though they weren’t working in the fields all day. They eat a lot, but it doesn’t strike me that they value food quality.