Yup.

Raises the floor at the expense of lowering the ceiling.

And another thing...

Sierra says:

> Transform phone support with AI agents that speak naturally, reinforce your brand, and take action—across inbound and outbound calls.

Reinforce one's branding? For the better? Really?

Seems unlikely.

I've LARPed in most roles around product development. Tech support, sales, QA/Test, tech writing, marketing, etc. Enough to appreciate that engineering the entire lifecycle is important.

A comment elsethread states customers HATE these support robots. I believe it; me too.

Before adopting agentic CX (of whatever its called), I'd worry about alienating my current and future customers.

Penny wise, pound foolish.