The transition started with drive-by-wire and the CAN bus, but the moment they added cellular modems, the dashboard became a platform. Automakers are currently running the exact same programmatic targeting logic as web publishers and in-store retail networks. The only difference is they conveniently left out all the consent infrastructure we forced onto the web.
Tried to look at the actual ad-tech and architecture driving this rather than just doing another "touchscreens are bad" rant.
> The only difference is they conveniently left out all the consent infrastructure we forced onto the web.
This obviously needs fixing !
The only way to do it is to force you to click "Refuse" or "Agree" each and every time you start the car and to not let you drive until you click an option.
This will be a massive win for consumers.
Cybercab has electric brakes.