Oh, I'm glad!
Yeah, I don't think you'll find it a red-pill kind of book at all. I know what you mean about books like The 48 Laws of Power feeling like the world is 100% zero sum, so everything is about dominating or outplaying people.
How to Win Friends and Influence People is very much focused on win-win. There is an agenda to make friends and influence people, as you'd guess from the title, but the strategies are about taking a genuine interest in people and making them feel good.
It's almost 100 years old, so the style is kind of hokey, and only about half the advice resonated with me, but there are 3-4 lessons that had a major impact on me.
I think it's quite clearly the second part of the title. If it was just "How to Win Friends" it might be something more people don't dismiss just based on the title.
"... and Influence People" makes it sound like that's the purpose of befriending someone, i.e. getting them to do what you want, or to do something for you.
"Influence" is a perfectly neutral term.
Martin Luther King Jr. influenced people. Gandhi influenced people. Mozart influenced people. Your favorite teacher influenced you.
It seems to be a rather brilliant piece of marketing to put that phrase in the title. It raises curiosity in a way that a generic "make friends" does not. (The "win" is a subtle move also.)
Once the readers are drawn in, whether from base or nobler instincts, the book can try to influence its readers into being nice.
Only trouble is that it may push away those who are "already nice" enough to feel bad about manipulating people.
Truthfully (IIRC) the book is more about "Influencing People" than "Making Friends." But, it's about doing it in a genuine way.
I think it's puzzling that so many people here attach such a negative connotation to "influencing." I mean, my partner made me really hungry tonight when they cooked dinner and it smelled great. It influenced me. MLK influenced people. Etc. etc.
The book "Getting to Yes" covers similar terrain, from a different angle, but still targeting Win-Win, without sounding as manipulative as "influence people".
BTW, Dale Carnagey changed his name to crease a false association with Andrew Carnegie.
So there is good reason to distrust Dale and his followers.
I'm 100% with the GP - I've avoided reading the book due to the manipulative sound to the title... Ironically I have read The 48 Laws of Power, hah.
I read it though thinking "I'll bulwark myself against manipulators by understanding their tactics" whilst the "Influencing People" book just sounded like manipulative self-interest.
You've changed my mind; I'm going to read it right away.