Maybe it is better to let the airline that treats people like adversarial cattle to die; maybe it is a good signal that that is a bad business model.

Yes, but also one less anything in a highly competitive industry is a bad thing overall. Not saying I think it's a good idea but I seem a grain of reasoning behind it however misleading it might be.

If the industry is already highly competitive, which the US airline market is by any measure, one more marginal carrier accounting for just 3% of passenger miles, makes very little difference.

But we can't just let the adversarial cattle get away with it.

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