My bestie works at this company and looking from the outside they have a good engineering culture. I do think Haskell is the right tool for the job, and they are playing to it's strengths, but part of me wonders if a lot of their success is attributable to the place just being well run in general.
That would not run counter to the popular (whether true or not) idea that by using functional programming languages you filter for a higher quality labor pool / applicant pool.
The version I've always heard is just well designed but less popular languages, but the ones I can think of were all functional (Haskell/F#/OCaml/Clojure/Elm/Erlang)