Before 2010 or so, “serious” internet developers wouldn’t touch Microsoft stuff — Microsoft was for office memos and poorly structured spreadsheets and that was it.
So yeah, Azure being a real option at the highest levels of internet-scale operations is a turnaround from where they were.
That’s not an accurate take. Microsoft has had a monopoly on the PC desktop OS. Anyone writing applications for users was targeting Windows and using Microsoft. To call most of these developers “not serious” is quite and overstatement. This includes all PC game developers, DAW, CAD, Adobe…?
Azure expanded the Microsoft franchise, and provides another prong to their whole integration story just like cloud AD services and online Office 365 provide another way to stay integrated into their ecosystem.
Yeah, they needed to work on their image somewhat, but their image never negatively impacted them
> Anyone writing applications for users was targeting Windows and using Microsoft.
Developers as users, sure. MSFT was common. Developers as responsible for infrastructure, MSFT anything was considered a huge risk and unreliable in the 90s.
Granted, my memory retains only a general narrative...I remember a shift by 2002ish when I started to see windows servers as perfectly fine machines for closet/under-the-table infra you didn't care too much about anyway. By 2004 they were moving out of the closet, so to speak. Then those machines became more important because more was being done with them and were considered "just as good" as any other OS. Developers that had experience, with their MSFT certs in hand, were cheaper too. It was a slow progression to eat into the corporate marketshare. By 2006 virtual machines were ubiquitous and you could run MSFT virtualized. Many companies do that by default today for workspace controls. I have never and would never choose to use MSFT products (including Azure) for business critical infra. MSFT acquiring Github was great for them, and the death of it for me. I'm probably an old outlier, but I 'member.
> PC game developers, DAW, CAD, Adobe
Right, those are all desktop applications. Microsoft has long owned that market.
I said “internet developers” meaning web sites, servers, apps, etc. Microsoft’s early offerings in that space, plus all the pain they inflicted with Internet Explorer, is what took years to overcome.
As an MS dev at the time: MS missed The Web and Mobile, thinking Office would be enough. Everything since is catchup.
On the one hand MS was a web pioneer — asynchronous web calls and ActiveX technologies that were surprisingly capable — but these were peripheral to their main goals.
Instead of MS extending their unified development platform outwards, something .Net promised to enable, effectively the opposite happened. .Net chased Java, but Java was being pushed out by Ruby on Rails. .Net web starts chasing RoR, but then Node is getting cool. .Net Web starts chasing Node and that effort splits .Net into uhhhhh ‘Framework’ uhhh ‘standard’ (ie Old-and-working), and .Net Core (what a container based web stack VM needs to look like).
The problem at that point, IMO/IME, is that Node is JavaScript, and those awesome server-side geniuses dump too-easy tooling while recreating every problem of every stack ever (ie LeftPad, loosely goosey versioning, and NPM being a crypto hackers wet dream). The .Net that started as Enterprise Server Stuff is now kinda sorta ‘Whatever’ about versioning, stability, roadmaps, and platform planning. Everything from DataAccess to GUI was churned needlessly for almost a decade, and everyone using that platform looks and feels like an a-hole because huge swaths of MS tech is abandonware resulting in perpetual rewrites of recent-term work and silos of competence.
No one can explain what framework to use to write a basic windows application anymore… Office uses React, and Windows does too… the fat cats who made MS into M$ knew better than that, the M$ who chased cloud growth and cut staff for stock price has never cared.