From what I can gather Grok is not used for roleplay much. It is considered to inconsistant and crazy.

People are mostly using GLM and Deepseek via API and Gemma4 and Mistral finetunes locally.

It seems to me like the roleplay market is comparatively old and mature and users have developed cost consciousness and like models to follow their workflow/preferences. So something like Opus is liked for its smartness but considered too expensive and opinionated.

Might be an interesting data point for how the other markets might develop in the future.

It ships with a roleplay feature.

https://grok.com/ani

The grok companions still aren't available on Android :( Such a wasted market opportunity

I'm not an anime person, but I thought the waifus were kind of endearing and seemed like a much better experience for casual prompting

Sure, but the best statistics about what models people are actually using when they can choose is probably from openrouter: https://openrouter.ai/apps/category/entertainment/roleplay

doesnt knowing about openrouter skew by self selection.

Yes, but that market is not b2b, less commercialized, more end consumer focused and more bring your own key.

That's why I find it interesting. Anthropic is not interested in building a moat there and OpenAI has given up on their announcement of exploring it.

So you can see end users making decisions.

That doesn't mean it's good at it