Definitely comes over as salty. Naming major flaws has been a tradition for decades. Remember Heartbleed? It had a site and a logo :) Shellshock, Meltdown, Spectre as well. A few more: https://github.com/hannob/vulns
This site though is pretty useful; first it serves as a central location to point people to with short links in chats/emails/whatever, then it has a quick visual explainer and a link to the detailed technical report for those who want more info. Pretty neat.
Last but not least, buying the domain must have taken 5 minutes, prompting the page must have taken 30 minutes and posting it on HN must have taken 1 minute. So it certainly wasn't a lot of work in the grand scheme of things and probably did not deter the team from doing other important things.
It used to be done for fame and visibility. Give a marketable name and a website, your exploit will be talked about and your name will shine in the industry.
Now it's done by an LLM to sell more LLMs services. Disclosure is botched to have the most sensational title so more click more upsell.