Remember that ads are the "last resort" for OpenAI, and they're doing this despite the fact that it's "uniquely unsettling", according to Sam.

Was he lying, or has OpenAI given up hope that this train wreck works economically without enshittification? Neither option is good, but I don't really see a third.

The ads are only for the free and $8/month plans. They basically added an ad-supported super discount level that you can ignore if you’re paying for the normal plans.

But the fact that they've added an ad-supported tier this early into their life as a company means they're desperate for revenue. You start inserting ads when you're optimizing for profit, not when you're still growing. It took how long for Netflix to introduce an ad-supported plan?

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when did netflix offer a free tier?

options 1 and 2 are not mutually exclusive