You just don't have to think about it too hard:
jjplace/jjhub/codetown, whatever. Doesn't matter.
Names don't matter that much for brands. Names just have to be simple enough to remember (ideally two syllables or less). What the heck does Nike mean, for example? Boeing is just someone's name. Microsoft is just two words smashed together. A brand's name literally doesn't matter.
Case in point: Apple Computers.
having it include the word App is genius
Nike is the Greek goddess of victory.
I often daydream about what a magical "life scoreboard" would have on it, some universe-aware program counting arbitrary things. I'd love for such a scoreboard to display "percentage of Nike shoe owners that know Nike is the Greek goddess of victory."
I would guess under 10%, and only that high because Nike sells shoes in Greece and Italy.