To be fair, his Midas touch is a result of consistency and a lot of hard work.
It's like the gardener at one of the Oxford colleges said - it's really easy to create these perfect lawns, just turn up every day and trim and water it - for a couple hundred years.
there is so much more subversive marketing out there than any of us can really fathom. i try not to be too paranoid but it's getting a lot harder every day.
i know someone who worked in what we might call the 'astroturfing' space within the entertainment industry. after having a few discussions with him and with things like this[0] becoming more known, it's really difficult to afford any assumption of organic intent when money is on the line - especially at the scale that microsoft works at compared to something as comparatively quaint as the music industry.
Simonw (who has a bit of a Midas touch for posts here) just posted about it https://simonwillison.net/2026/Apr/27/vibevoice/
To be fair, his Midas touch is a result of consistency and a lot of hard work.
It's like the gardener at one of the Oxford colleges said - it's really easy to create these perfect lawns, just turn up every day and trim and water it - for a couple hundred years.
I thought they rolled it as well?
As always with people: listen to what they say, not to what they do...
After all, they rarely do what they say themselves, so it's surely not entirely made up nonsense!
there is so much more subversive marketing out there than any of us can really fathom. i try not to be too paranoid but it's getting a lot harder every day.
i know someone who worked in what we might call the 'astroturfing' space within the entertainment industry. after having a few discussions with him and with things like this[0] becoming more known, it's really difficult to afford any assumption of organic intent when money is on the line - especially at the scale that microsoft works at compared to something as comparatively quaint as the music industry.
[0] https://www.wired.com/story/geese-chaotic-good-marketing-ind...
well duh, they updated the news section
https://github.com/microsoft/VibeVoice/commit/e73d1e17c3754f...
which is microsoft for "we removed two dead links". AI innovation knows no limits!
Interestingly that seems to be in response to [1], which might indeed be the trigger for this.
[1] https://doublepulsar.com/microsoft-vibing-capturing-screensh...