Alright my theory:
OpenAI has public models that are pretty 'meh', better than Grok and China, but worse than Google and Anthropic. They still cost a ton to run because OpenAI offers them for free/at a loss.
However, these people are giving away their data, and Microsoft knows that data is going to be worthwhile. They just dont want to pay for the electricity for it.
Small nitpick: the models probably make some money on actual inference. Might not be a massive amount, but hard to see them not having a positive contribution margin purely on inference.
What's losing OpenAI money is paying for the whole of R&D, including training and staff. Microsoft doesn't pay that, so they get the money making part of AI without the associated costs.
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