> Make it a PWA. This will make it accessible to many more people. Nobody wants to install an app. Nobody wants to install a PWA either but they will at least use a "web site" (a surprising number will install it if it's good).
I’ve worked on a platform for social media apps. When the social network had a native iOS app, a native Android app, and a PWA, users chose iOS about two thirds of the time, Android about a quarter of the time, and PWA about 10% of the time. That’s across all users, including desktop, so the PWA actually had an unfair advantage.
People strongly prefer native apps to PWAs, especially for social media.
Could it be you are pushing your native app? Maybe for more control to advertising in your app, tracking, etc. Keep those nasty ad blockers out.
> People strongly prefer native apps to PWAs
Such a conclusion cannot reasonably be made from the data you have presented. It merely means that your web app was not preferred over your native app.