> The moat created by seriously delighting your customers at a young age is large.
I'm not sure that's enough: most kids wouldn't be able to tell a genuine Lego brick from a knock-off.
(Lego famously has insane quality control on their tolerances. But I haven't had any trouble with knock-off bricks so far either.)
I'm sure that Lego still captures virtually all of the revenue in this category, no?
Maybe, I'm not sure. Though Wikipedia demonstrates that you don
that you don't need to make a lot of money to suck the revenue out of a sector.