There is a difference to just noticing and attributing it to and recognizing negative financial outcomes. Right now for most companies they are still adjusting to declining inflation. Their bottom lines are doing quite well because consumer price inflation is much stickier than supply inflation. We are coming off of one of the quickest and largest supply lead inflationary cycles. It may not be immediately apparent for many companies that new expenditures are a drag on profitability.

The real thing to look at is whether or not the future outlook for company AI spend is heading up or down?