Albeit I agree with the general thesis, I find it funny that the very next sentence after the author say:
> the moment I find something that crosses my desk which starts with “it’s not this, it’s THIS”, I immediately click off and move on.
He follows it by his very own "It's THIS, not this" statement:
> I want real people, real creators, and real content in my feed, not LLM slop.
The Machine must have learn it somewhere I guess.
To be fair, it's different. The order is important. If he would have written "It is not LLM slop what I want, is real people, real creators, and real content no my feed", it would have sound like AI. But not in the way he wrote it.