We need a Vevor-style innovator to come in to the specialty appliances market. “Durable goods” needs a shot in the vein. Buy it for life washing machines and dryers that efficiently make clothes clean and are repairable, not an innovation engine or race to the bottom cost-cutting extravaganza.

People will buy a $500 espresso machine. They buy $300 water filters and dough mixers and dehydrators and on and on. Yes, it is a single-tasker but Starbucks requires a salary of $255K USD to enable a $7USD/day coffee habit.

I’ll teach myself to fish every time, given the option to buy a pole.