I think power users are not the main target of Ubuntu.
I have put my parents on Ubuntu (gnome) in 2013 to replace windows XP. My mother is 88 now. I think it is the perfect fit for her (dad is dead years ago).
I use ubuntu gnome because tweaking my computer is not where I want to spend my time. YOLO. Using a "mainstream" desktop that can be explained to "non specialist" has its benefits. I accept to suffer some annoyances and there is always a way to fix the most annoying ones by sacrificing time.
>I think power users are not the main target of Ubuntu. Then who is? Normies buy iPads and casuals stay on Windows. Is this why Linux can't gain any market share?
IMHO, Ubuntu is trying to gain market share by targeting non-experts — making Linux simple enough for normies and casual users. Casual users are generally less likely to mess things up on Ubuntu than on Windows.
Every time I run Ubuntu on a computer it always ends up in a state where it does not boot after a few months. This has happened on multiple computers, none with nVidia GPUs, over a period of a bit over 15 years. I don't do anything funny with my computers. No custom kernel, no weird kernel modules, no trying to shoehorn in 3rd party repos intended for Debian, etc. The last time I tried was last year, when I got a new job and my work laptop came with Ubuntu 24.04. Sure enough, after a few months an update made it unable to boot. I have not had this problem with any other distro. I switched the laptop to Fedora and it's worked perfectly fine. This makes me question the logic of trying to give Ubuntu to novice computer users.
Yup. And this is no bad thing.
This isn't true any more, and hasn't been for some years, you know.
It was true but times change.
Microsoft chose to kill off Windows 10, which it once promised would be the last desktop Windows ever. Its replacement is bigger, slower, stuffed with adverts and upselling attempts, and has an artificial demand for TPM 2.
That's driven thousands of people to check out Linux, and if you don't know anything about Linux, then Ubuntu is the number one best-known distro. Many techies dislike Snap (to the extent of spreading lies like "it's not FOSS"), but it makes version upgrades safer, which matters more to non-techies.
(I say thousands so the pedants don't shout at me, but I suspect the reality is at least hundreds of thousands, maybe millions.)
Linux Mint is friendlier, yes, and so is Zorin OS, but both are based on Ubuntu.
Valve has sold millions of Steam Decks, which demonstrate that it's now possible to run premier new Windows games on Linux with performance at least as good as on Windows. All Linux users know their hardware runs faster and cooler with Linux than Windows anyway.
Chromebooks (which are as cheap as laptops get) outsold Macs (which are expensive) by revenue in 2017 in the USA and within 3 years in the rest of the world. ChromeOS is a desktop Linux, based on Gentoo. It has hundreds of millions of users who have never heard the word "Linux".
Companies with cloud-based IT are deploying ChromeOS Flex as a response to ransomware attach. (E.g. Nordic Choice hotels.)
Many of us see Ubuntu's characteristic desktop in shops, bars, travel stations and things regularly now. I hear its startup sound on trains. I have totally non-techie friends running Ubuntu at home. I've given Mint to lots of mildly technophobic friends and they get on just fine.
It's not over, but the year of Linux on the Desktop came about a decade ago, and the penguin taleban were too busy in-fighting to notice.
Snap is TERRIBLE for non-technical people. Imagine installing an image editor via Snap, and then the default sandboxing making it unable to access the images on your media drive. No errors, it just silently fails.
This has been a problem I’ve dealt with on nearly every single Snap I’ve installed. If you’re a file editor, you must let me edit my damn files!
I often hear things like this, but I never encounter them myself.
I've run every single version of Ubuntu ever released. Work machines stay on LTSes, testbeds run interim versions.
After the 22.04 release, I carefully de-snapped my work laptop, using `deb-get` to install native packages of everything. Worked a treat, took less disk space, things started a tiny bit faster.
Then I enabled Ubuntu Pro and it force-reinstalled snapd. It's fair enough to have it as a dependency: it's a standard component. I was very annoyed, though.
But when I upgraded to 24.04, a lot of things broke. I had to spend ages re-enabling repositories, getting new keys, changing version strings in stuff under `/etc/apt/sources.list.d` and so on. It's a PITA.
So I have performed a volte face. I removed all my `deb-get` packages, and reinstalled the snap versions. All my comms and messaging apps, music and media players, and so on.
It's much easier. No extra repos. I experimentally took one laptop from 24.04 to 24.10 to 25.04 to 25.10 and yesterday to 26.04. All my apps stay in place. Nothing broke. No custom repos. No changes needed to any config file. It just works.
I've been using Linux for 30 years, starting on Slackware and moving to Red Hat and Caldera and SUSE via lots of others. But I'm old and grumpy and I want stuff to work without fiddling. I want low maintenance. Snap is low maintenance. My messaging apps can download stuff into my Downloads folder, open attachments from Documents, and so on.
I run native packages of my own browsers (Waterfox and Chrome) and AppImages of Panwriter and Logseq, and I have none of these difficulties.
Life is easier if you don't fight the OS and the vendor.
And Ubuntu is still easier and less hassle than Debian, Fedora, openSUSE, Arch, or any of the other big names.