Meta basically "pivoted."

The core business is still meta ads, but Zuck had decided they needed big investment into a new business for future-proofing, growth or whatnot.

That business was initially the meta stuff. Now it is Ai. That's a pivot.

Meta is fundamentally a media company and they're using AI towards that end. They don't seem to be productizing their tech beyond that in the medium term.

>Meta is fundamentally a media company

You were soooooo close.

Meta is fundamentally a targeted advertising company, not a media company.