Facebook is of course a company that had ONE idea, which wasn't even original - trick people to use the service and then use their data in inappropriate ways. I believe their original business plan was "People just submitted it. I don't know why. They 'trust me'. Dumb fucks."
They scaled that idea, made a lot of money doing it because of course, bought up a bunch of companies who themselves had original and ethical ideas. But they were never allowed to shine brighter or step out of the shadow that is Facebook, who still believes their customers are "dumb fucks". That never changed and Facebook's current customers, employees, shareholders, and targets of acquisitions need to remember that and never kid themselves about who Facebook is.