And they aren’t being objective and rational about the polls, they are funding and cherry-picking poll data that tells them to do what they want to do.
There’s no principle, no strategy, no goal. We’re living in the political version of Cube, and just like the movie: it’s a headless blunder operating under the illusion of a master plan.
The only polls they care about is their sales numbers and their sponsor dollars.
It really doesn't matter how popular or unpopular a candidate is, what matters is if their listeners are still willing to overpay on snake oil. Or if their oil barrons are still giving them a few million dollars for whatever message they want to sell.
AJ is probably the worst in this space. One of the things leaked in his emails is if you give him $20k he'll gladly bring you on the show and talk about whatever it is you want to talk about and sell. You could probably get him to shill for a book about the benefits of communism.