I think going bare-metal at cut-rate might've been the only way to actually kick-start that. F.ex. ECU's make things more optimal so buyers will be paying extra for fuel in a bad economy, but the lock-down was worse when it was causing downtime.

But tech in general is perhaps in a growing-up phase, we had Arduinos and Raspberry PI's filling a similar need (computer to electronics being needlessly complicated) that was initially filled from the low-end, but now we have faster SBC's and stuff like Framework laptop's that is expanding the range of options for repariable/replaceable/hackable parts up to the high end today and farming equipment is probably destined to get a similar range of options.

An interesting note here is, will cars also start getting a range of more hackable options, mechanics are ingenious already but it's still very much hacks without manufacturer support, but a new manufacturer providing a low-cost base could very well pop up and grow quickly if they establish an ecosystem.