I don't know anything about tractors but our modern world is full of useless and inherently bad "tech" that only exists for the flashy factor.
People are just tired of being mislead and abused by corporations, which is why there is now a market for non-tech products.
The best analogy that I can think of is cruise control on a car.
Do you need it? No. Is it nice to have? Yes.
The strict "no tech" premise of these tractors feels comparable to someone disabling the cruise control feature on their own car because they read an article about BMW locking heated seats behind a subscription.
I don't know much about tractors, but I would think that surely there are some modern benefits that these Ursa tractors are missing out?
However, the article claims that they're selling really well, so maybe at that price point the tradeoffs are still worth it.
For cars the classic example of inherently bad tech are touchscreen controls instead of physical knobs.
If you want more examples look into IoT products like smart toothbrushes, many of them now are "AI enabled".