> Our creative team may use AI tools in the production of certain visual material, but the creative direction and editorial judgment are human-driven.
As opposed to what? This is a little facetious, but what could it possibly mean to have creative direction and editorial judgement without human involvement?
Presumably we're talking about image generated by a diffusion model or something, but further, an image which is generated without being edited by any human. The prompt used to generate the image isn't written by a human, and it can't really be based on the contents of the (human authored and edited) article either. No human may select the service or model used, and once generated the image is published sight unseen without being reviewed by any human.
If some kind of agentic AI does any of these things it is one which appears ex nihilo, spontaneously appearing without being created or directed by any human.
There's a good post from Aurich in the comments of the article detailing the practical reality of how they (don't) use AI tools in their image work, but as a policy statement this sentence is 100% vibes, 0% actual guidance or restriction