I've been musing with friends that this is a growing and untapped market. Not merely for analog-only tractors or heavy machinery, but for stripped-down/basic machinery in general. EVs eschewing the myriad of sensors and driver assists that talk back to the cloud in favor of cruise control, local cameras, and a double-din slot for aftermarket head units; cars built for simplicity of ownership and maintenance rather than service revenue extraction; computers that get work done and turn off after, rather than constantly phoning home with cloud accounts and telemetry.

It's nice to see this company doing well for itself so quickly, and I hope they deliver on every promise made while reaping immense success. At the very least, it'd send a clear and unambiguous message that the market for simplicity is there and desperate for products that cater to it.