Because it’s a pain in the arse to design, manufacture and build a specialist device just for use in your stores.
I’m sure Apple could do everything that box does and more. But why bother designing, building and manufacturing your own specialist device when someone else already sells a perfectly good tool that does the job.
Don’t forget this is for use in a retail store by people who will have been given 5mins training on how to use the device. You want something that just requires a person to plug two phones in and hit a big “go” button. And it needs to work 99% of the time with zero messing around.
They built specialized tools to update iOS through the cardboard box without opening it before it goes on sale. I’m sure they can build something with a big “go” button if it’s important.
Nobody is arguing whether or not Apple could build the box. Apple could do almost anything that another company does. "Why doesn't Apple build their own planes to ship iPhones". Well, obviously because it's way cheaper, faster, and rational to use the perfectly good existing planes/boxes/you-name-it.
That’s true, but it seems unlikely to me that they would partner with the company that helped the FBI unlock iPhones and is in general an adversary to Apple.
> Nobody is arguing whether or not Apple could build the box.
People aren’t debating whether or not Apple could theoretically find a way to transfer data between the devices they make and sell. The question here is if there is any evidence for the assertion that Apple buys Cellebrite devices in lieu of making their own solution for transferring data between the devices that they make and sell.
They did?
Yes!
https://www.macworld.com/article/2107557/iphone-ios-update-i...
https://talk.macpowerusers.com/t/apples-in-box-device-update...