What makes you go to distrust? It is clearly about affordability. That is the issue in the farm machinery market. Someone who is currently running a 50 year old machine that is worn out and in need of replacement simply cannot afford a new tractor with all the modern bells and whistles. If they could, they'd have upgraded long ago. They might be able to afford a new tractor that is built to 50-year-old standards.
Although, honestly, from my farmer perspective I think that is even a stretch. Someone needing to replace their 50 year old machine right now is probably more likely look at a 20 year old used machine that isn't yet worn out with a smaller outlay than the brand new Ursa.
Granted, there is no doubt someone out there who is willing to pay a bit more for the "new car smell". There is always someone out there who will buy what you are selling, no matter what it is you are trying to sell. The question is: Are there enough buyers out there to keep the cash flowing? The fact that they still have 2025 models sitting on their lot that aren't moving, I'm thinking not, but we shall see. Kudos for them being willing to try.
I don't know if distrust is the right word, because it's right out there in the open: a significant amount of technology is objectively not used for improving your life. It's used for improving a CEO's bank account. Technology has been actively and intentionally weaponised against consumers to strip more and more of their rights away in the name of the almighty dollar, and anyone with eyes can see it.
What makes you go to distrust? It is clearly about affordability. That is the issue in the farm machinery market. Someone who is currently running a 50 year old machine that is worn out and in need of replacement simply cannot afford a new tractor with all the modern bells and whistles. If they could, they'd have upgraded long ago. They might be able to afford a new tractor that is built to 50-year-old standards.
Although, honestly, from my farmer perspective I think that is even a stretch. Someone needing to replace their 50 year old machine right now is probably more likely look at a 20 year old used machine that isn't yet worn out with a smaller outlay than the brand new Ursa.
Granted, there is no doubt someone out there who is willing to pay a bit more for the "new car smell". There is always someone out there who will buy what you are selling, no matter what it is you are trying to sell. The question is: Are there enough buyers out there to keep the cash flowing? The fact that they still have 2025 models sitting on their lot that aren't moving, I'm thinking not, but we shall see. Kudos for them being willing to try.
I don't know if distrust is the right word, because it's right out there in the open: a significant amount of technology is objectively not used for improving your life. It's used for improving a CEO's bank account. Technology has been actively and intentionally weaponised against consumers to strip more and more of their rights away in the name of the almighty dollar, and anyone with eyes can see it.